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PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift

An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality.

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What You Can Expect From the World of PPC in 2011

Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year.

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Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI.

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5 Ways to Push Through the Proverbial PPC Wall

Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.

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Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types

Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding...

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Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft...

The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use this guide to save time and money to finding and...

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Is it Really Possible to Improve Your AdWords Quality Score with Google +1?

The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the more +1 votes a website or page has, the more weight it carries in...

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Social Signals in PPC: Google’s +1 Feature is Getting Better

Google has expanded the available +1 features. Now you can show +1 buttons on Display Network ads, you can connect Google+ brand pages to AdWords for shared +1 accumulation, and Google is providing +1...

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PPC Isn’t Just For Ecommerce: Holiday Trends For the Rest of Us

Turn the typical holiday PPC madness on its head. Here’s how to manage PPC accounts that defy the ecommerce hullabaloo during the year-end holidays season: it’s PPC for nonprofits, products targeting...

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Build Stronger PPC Client Relationships Through Better Communication

Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and stick to your schedules. Here are a few recommendations on what...

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How to Make PPC Count Without Conversion Tracking

Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance...

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PPC: How to Tap Into the Power of the Persona

Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing...

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Google AdWords Ad Extensions Get Conversion Tracking

PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so much as an announcement, Google has released...

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Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier

If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's...

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Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some...

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Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased...

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The Other Side of PPC: Dealing with Clients

When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like they're your top priority, as well as how to deal with overly...

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True PPC Ad Rotation Finally Comes to Microsoft adCenter

Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally, those voices have been heard! Let's look at what the newest...

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Has PPC Ad Position Been Reduced to a Simple Race to the Top?

With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3 ad positions becomes more evident. Here’s some advice for advertisers who want to...

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Dialing Into Success with Google AdWords Call Tracking

The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity associated with your search ads. The implementation is...

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Testing Google’s Recommended Display Ramp-Up Strategy

Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs,...

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Google AdWords Geo-Targeting Settings: How to Stop Losing Money

The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. Here’s how you can avoid wasting...

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PPC Bid Management: Are You Managing Bids Efficiently?

Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the...

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How to Generate Quality Traffic With Display Advertising

Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like...

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Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?

Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and how it can reduce your cost-per-action or...

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How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device...

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AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back

The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive...

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How to Create YouTube Video Ad Campaigns for Direct Marketing

By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more...

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Google AdWords Call Extensions: Beware the Data Gaps

Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are...

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5 Social Media Advertising Trends to Watch for in 2014

2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here...

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Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of...

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Improve PPC Performance Now: How to Take Advantage of Seasonality

Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to...

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PPC SWOT Analysis: Manage Campaigns Like a Business

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC...

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Learn How to Recognize CPC Creep and What You Can Do About It

There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.

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Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners

There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad, there is a lot of good. You just have to be willing to work for it!

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Facebook Ads: Lessons From the Trenches

Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.

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Are Your PPC Campaigns Tagged for Success?

Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success?...

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5 Tips to Leverage Yahoo Gemini for Mobile PPC

Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.

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Grow Your Audience, Business Intelligence Database with Google AdWords

Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.

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